Linktree, a popular link-in-bio platform, is making it easier for creators to monetize their profiles with the addition of three new monetization features. The company announced today that it’s launching a new “Buy Me a Gift” button that allows fans to show appreciation to their favorite creators in a simple and convenient way. Creators can pick from five emoji gift options such as the coffee, taco, cake, beer, or present emoji and then set a price and connect their PayPal or Square account to receive payment. Linktree has stated that there will be no transaction fees for this feature for a limited time.
The company has also partnered with SendOwl to make it easier for creators, trainers, entertainers, and more to sell digital products such as videos, images, software, memberships, exclusive events, and courses. To get started, users simply need to create a SendOwl account and can display up to 10 digital products in a browsable carousel. Customers can then tap the “Shop Now” button to browse all of the creator’s products or “Buy Now” to go directly to the checkout process, which is hosted on SendOwl. After the checkout process is complete, SendOwl automatically sends the customer a secure link to retrieve their digital goods.
Lastly, Linktree has also partnered with Bonfire to make it easier for users to sell custom merchandise by adding a Bonfire storefront to their Linktree. Users can add their Bonfire storefront by going to their Linktree admin, tapping the “+ Add link” button, and then selecting the “View all” button and finding Bonfire under the “Make and Collect Money” section.
Linktree is continuously working to help creators on its platform earn money and has recently begun beta testing a “Payment Lock” feature that allows creators to build payments links around content and other items that may not be chargeable on the originating platform but are valuable to their fans and followers. This feature can be used for a variety of things such as music, videos, playlists, workout plans, recipes, and even consultations.
Following its Series C round of funding, which valued the company at $1.3 billion, Linktree has been focused on introducing new revenue streams and creating additional value for creators and brands. The company boasts 1.5 billion unique visitors each month and is committed to providing creators with the tools they need to succeed.
