How to earn directly from your Facebook Page and Group

There are many ways to earn from your Facebook page and Group. However, those are mostly indirectly by involving a third party or reaching out to a third party.

You can also monetize your Facebook page and group directly from Facebook dashboard. Facebook have build monetization tools to help those Facebook pages and groups that are active and shares contents with their audiences by generating meaningful and reliable revenue that’s sustainable over time.


But before you are geared up for monetization, you will need to check if your page or group is eligible to apply for monetization.

Your monetization eligibility can be affected by a combination of factors. Head over to Creator Studio which will give you a quick way to keep track of your eligibility status. To check your status and learn how to apply:

  1. Go to Facebook section in Creator Studio.
  2. Select the Monetization tab, then click Overview.

Ways to monetize on Facebook

There are a few different ways you can monetize content on Facebook:

1  Instream Ads – Include ads in your videos.

In-stream ads help you earn money by including short ads before, during or after your videos. Facebook automatically identify natural breaks in your content to place your ads, or you can choose your own placements. Your earnings are determined by things such as number of video views and who the advertisers are.

Best For:
– Longer videos
– Content that is suitable for advertisers

2  Fan Subscription – Add a paid subscription to Pages.

Fan subscriptions allow the audience that cares most about your Page to directly fund it through monthly, recurring payments that you set. Identify supporters by the special Facebook badge in comments, and reward them with perks such as exclusive content and discounts.

Best For:
– Pages with a large, active following
– Pages interested in offering exclusive bonus content

Eligibility – The access to fan subscriptions is currently by invitation only.

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3  Branded Content – Collaborate with brands.

Generate revenue by publishing content that features or is influenced by a business partner. Brands want to work with content creators and their audiences. To make this easier, safer and more impactful for both parties, Facebook have created a tool, the Brand Collabs Manager, which enables you to find and connect with each other.

Best For:
– Pages with an active, loyal following
– Topics most brands won’t see as risky

4 Subscription Groups – Add a paid membership to groups.

Subscription groups empower group admins to sustain themselves through subscriptions, thus enabling them to further invest in their communities.

Best For – Group admins with an active community

So what you waiting for, head over to Creator Studio, check your eligibility and start monetizing your Facebook account.

Also check: How to set up a Facebook fundraiser for your NGO



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